Quick Thoughts: Since the death of NY’s prodigal son and legendary rapper, Pop Smoke, we’ve been interested to see how his style would reflect in the up-and-comers of NY. A catalyst for NY-drill, Pop inspired a new generation of rappers like Fivio Foreign, Sheff G, Sleepy Hallow, Jay Critch, and many more to take over the top of the charts. Among this list aligned with Pop’s style is the promising emerging rapper Amaru Cloud straight out of Brooklyn. The 22 year-old recently put out a summer banger with his single, For Me, which features a Brooklyn-drill styled beat and a flow reminiscent of Lil Tjay.
I’ll never forget the first time I heard Pop Smoke. I was in a cab just passing the Brooklyn Bridge when Welcome To The Party came on the radio. Pop’s ominous low voice flowing over the drill beat was nothing like anything I had ever heard before -- I immediately knew this unprecedented style would become the face of NY rap. Amaru Cloud is a fantastic representation of this style continuing to thrive years later. Be sure to hear For Me and more from him this summer.