New Music: beg & plead - Lost Coop

Quick thoughts: Pairing masterful production with his confessional lyricism, Lost Coop offers a very impressive track in beg & plead, his first release of 2021. The South Carolina native has been releasing music since 2018, and really impressed with his 2020 single, Stop Playing, a melodic hip-hop song featuring Lost Coop’s stunning vocals over a guitar-laden beat.

beg & plead shows another impressive step in the right direction, as he begins to find his own sound, an irresistible mix of hip-hop and pop music. On this track, his vocal ability stands out yet again. His voice pulls you in, his delivery is effortless. beg & plead hasn’t blown up yet, but we fully expect it to soon. Lost Coop is doing something special right now. Stream on Spotify:

Must Listens: Stop Playing

For Fans of: Quinn XCII, Amine, Marc E. Bassy