Often Drops Music Video for New Single, "Trace"



Quick Thoughts: There’s a profound emotion to every single one of Often’s songs. They have a way of projecting real, genuine meaning and relating to the listener just with their emotive vocals; it’s so powerful and impressive, a true mark of a world-beating talent. Singing over calm, tranquil instrumentals and steady production, Often somehow manages to convey real emotion simply with their voice and songwriting. On their latest single, Trace, Often once again shows why they are one of the most impressive new artists on the independent scene. Their sound is truly unique, falling somewhere between R&B and indie-alternative; they are doing something extremely cool. Self-described as the queer love child of Donna Summer and Fiona Apple, Often is making waves right now and expressing themself in a notably artistic manner, as seen in the music video for Trace. It’s time to get hip if you aren’t already. Watch the video here: